Image: flickr/ Andrew Kitzmiller That Stanley Kubrick was an extremely fussy perfectionist is well known. Here you can find a digital version of Berthold Herold Reklameschrift BQ. But when translated, the font’s name immediately loses its dark mystique : it simply means “advertising font”! It’s a font which has art nouveau features and uses gothic characters that were very popular in Germany at the time.
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The typeface used is Berthold Herold Reklameschrift BQ, designed in 1901 by German Heinz Hoffmann, who at the time worked for the Berthold AG type foundry in Berlin. Dark and disturbing framing, cold architecture, sharp contrasts … the film’s murky is capped magnificently by the font used for the title! Much of the film’s appeal lies in its aesthetics informed by the major artistic movements of the era: German expressionism, art nouveau and art deco. The long shadow of the vampire Nosferatu cast against the wall as he climbs the stairs to attack his victim… despite being almost a century old, the horror classic Nosferatu still sends shivers down the spine today.
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Friedrich Wilhelm Murnau’s Nosferatu Nosferatu (1922). The standard version of the same font has also been used in less spine-tingling films like the come latest episodes of the Star Wars franchise, The Last Jedi and The Force Awakens. It’s a hybrid typeface that combines gothic simplicity with the elegance of Roman characters. The font used for Carpenter’s Halloween is ITC Serif Gothic Heavy, created by American designer Herb Lubalin and Italian Tony DeSpigna in 1972. It’s undoubtedly creepy and that’s perhaps why it has become indelibly associated with the eighties: the same font would be used for many other horror films in the decade. The title is white with an orange border on a black background: it’s oppressive, gothic, but at the same time modern. It’s all there: a knife wielded by an unknown hand, a menacing and glowing pumpkin, a shudder-inducing tag line and – at the top – the film’s title, Halloween. That film was Halloween by John Carpenter.Īccompanying the release of the first slasher film was a poster that would live long in the memory.
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Image: flickr/Global Panorama The year 1978 saw the release of a horror film that would immediately become a cult hit and lay the foundations for an entire genre. We’ll look at the expressionist lettering of the first, unforgettable Nosferatu, the eighties font from John Carpenter’s cult hit Halloween, and anecdote about Stanley Kubrick and the Shining… but that’s enough spoilers! Like in all good horror films, there’s no harm in a bit of suspense. In our own inimitable way, of course! We’ve picked five masterpieces of the genre that have entered the collective imagination, not just for their chilling scenes, but also for their innovative use of fonts and lettering, whether on the official poster or in the title sequence. It’s not long until Halloween… so what better time than to rediscover some horror classics?